Leveraging the AMC Website

Meeting Date: 19/11/2025

The meeting focused on showcasing recent updates to the AMC website, including improved services for couples and celebrants, enhanced SEO capabilities, and new profile management features. The presenter discussed the implementation of a new online system for celebrants, covering features like NOIM submissions and a comprehensive dashboard system. The conversation ended with discussions about website branding strategies, social media promotion, and guidance on maximizing the AMC platform's capabilities for better search engine optimization and professional visibility.

AMC Website Updates Overview

The meeting focused on showcasing the AMC website’s recent updates and improvements. The website now clearly distinguishes between services for couples and celebrants, with separate landing pages for each group. Key features discussed included the virtual wedding planner questionnaire, comprehensive FAQ sections, and information about the marriage process. The presenters highlighted that the website has become a valuable resource for couples seeking wedding planning information, with the FAQ page being particularly popular.

AMC Website Celebrant Updates

The AMC website has been updated to improve SEO and provide better regional coverage for celebrants across Australia. The Find a Celebrant pages now feature a shuffled list of celebrants and detailed regional breakdowns, ensuring fair representation for all members. Profile pages have been redesigned to showcase images and include sections for deals, packages, reviews, and a direct contact form that bypasses AMC, making it easier for couples to connect with celebrants.

New Celebrant Online System Launch

The meeting discussed the implementation of a new online system for celebrants, including a feature that allows NOIMs to be submitted directly to celebrants’ inboxes. The system also includes a Celebrant dashboard with access to public profiles, membership certificates, insurance documentation, and the latest AMC news and education sessions. The dashboard will be accessible through a login page, with username and password authentication, and forgotten passwords can be reset via email.

AMC Events and Resources Overview

The meeting covered upcoming events, including training sessions and education sessions, with details on how to access them and register. Juno, a new AI assistant powered by ChatGPT, was introduced as a resource for AMC-related questions. The AMC member badge for websites was discussed, explaining its benefits for professional branding and search engine optimisation. Instructions were provided on how to add the badge to a website, including options for copying code or sending an email to a web developer.

AMC Website Profile Management Overview

The meeting focused on explaining key features of the AMC website’s profile management system for marriage celebrants. The presenter highlighted the importance of keeping profile information up-to-date to improve search engine visibility, including the new Google Results slogan field and the consolidated service areas section which allows up to 10 regions to be selected. They also covered how to manage profile images, testimonials, and package offerings, noting that only two packages can be displayed on the website to maintain data efficiency.

Website Offer Updates and Badges

Ash explained how to update and save offers on the website, emphasising the importance of full celebrant profiles to attract couples. He clarified that the AMC badge on websites will be updated annually, with reminders sent to members to change the code after renewing their membership. Ash also mentioned that if members do not renew, their 2026 badge will be removed from their website at the end of the financial year.

AMC Website Image Uploads

The discussion focused on image uploads and website functionality. Ash explained that there is a cap of 20 images per profile dashboard, with a script in place to optimize image storage. They discussed the benefits of using the AMC website to enhance Google visibility, with Ash emphasising that the larger platform can help celebrants rank higher in search results than their individual websites. Martine, a new celebrant, inquired about maximising the use of the AMC website for better search engine optimisation and received clarification on the platform’s tools and analytics capabilities.

AMC Brand Enhancement Strategies

The meeting focused on strategies to enhance the AMC brand and promote its celebrants. Australian explained that the goal is to differentiate AMC from other celebrant organisations by staying ahead and providing a good return on investment to celebrants. Valiant raised a question about the potential of replacing personal websites with the AMC website, to which Ash responded that while the AMC website offers great functionality and SEO, it is not intended to replace personal websites. Instead, it is designed to support and promote individual celebrants’ websites.

Website and Social Media Strategies

The meeting focused on discussing website and social media strategies for celebrants. Ash provided guidance on setting up profiles on AMC’s website and linking them to personal websites, emphasising that the goal is to drive traffic to celebrants’ own platforms. Valiant inquired about using Instagram and TikTok to find clients, and Ash confirmed that Instagram is a valuable platform for celebrants. The group also discussed branding strategies, with Ash advising Martine to use her name alongside her brand name “Sacred Celebrations” to establish a personal connection with clients. Mandy raised a concern about contact forms potentially going to spam, and Ash explained how AMC has configured their website to ensure notifications are received directly.